Tips to Optimize
Content For Voice Search, people use voice search for different types of research. With an estimated 22% of local content and information search, local businesses need to strategize for local voice search. It is critically important to think about voice search when writing content. Write and format your content in the most natural tone possible, close to the conversation. Our natural way of speaking is entirely different from our way of writing. Therefore, voice searches do not have the same format as written queries on Google.
According to a study by “Google prefers concise answers for voice search queries. The typical voice search result is only 29 words.” This point responds to the user’s problem mentioning above: the user wants a quick response.
In addition, these searches are long-tail searches and expressions of the informational type, unlike classic inquiries, which are more generic.
Another tip: find the most searched user questions around your keyword. For this, do not hesitate to use tools like Answer The Public. Another advantage of developing short answers is that you are more likely to see your content in position zero if the content is fast enough.
How to write your content for voice search?
Build your content around questions, always with a conversational focus. Research the questions users ask the most around the topic you want to talk about, using tools like Answer The Public, and make sure your content answers that question.
You can also click on the “Other questions asked” part on Google. By clicking on one of the proposed questions, other questions appear. It’s an absolute gold mine for finding ideas for topics users are interested in.
But according to studies, the first organic result on the Google results page gets up to 35.35% clicks (source: NetOffensive ). In voice search, the percentage is even lower. Only the first three results are displayed on the telephone, and the connected speakers give only one outcome. Being at the top of the results and occupying the first place is essential. The reality is that you’re probably in the rest of the results, the other 96%. Knowing that 40% of adults use voice search every day, you have a severe problem if you are among those 96% (source: Semji ). So, is your business ready for voice search? That’s the question I asked Lisa Griffin of site checker, a free SEO analysis tool. At first glance, this seems non-priority. You even think it will slow down your current search engine optimization (SEO) strategy.
Nonetheless, you can use methods to tailor your overall voice search strategy. From using keywords that are more suited to voice queries to taking the most exact approach to SEO based on your niche, these changes can bring the results you desire for your current digital marketing strategy and place you in the 4%. With voice search growing in popularity, developing a voice SEO strategy is mandatory to rank high in search results and gain a targeted, quality audience for your content. Without a reasonable SEO effort, your site won’t show up in voice searches, potentially leading you to lose customers.
What is a voice search on Google? Voice search, a new challenge for SEOs?
Cortana, Ok Google: these are the names that best represent voice search today. It is now possible to speak orally to your computer, smartphone or tablet to search the web or an application.
More than possible, oral research is becoming common: already, some 20% of Americans address their query to their mobile orally, according to Google. This evolution is not without consequences for the natural referencing. So much so that 471 specialists placing voice search among their five priorities for the year during the last SEO Camp
How to Create a Strategy Optimized For Voice Search?
1. Think oral
When people search by voice, they think differently than when they do it in text. For example, if someone is looking for a store for children’s clothing, they tend to type: “children’s clothing Paris”. Whereas with a voice request, he will probably ask the question in this form “Where can I find children’s clothes in Paris?” “.When you look at the two requests, you notice that the voice request sentence is much longer aske in the form of a question and looks more like an oral discussion than a query you usually type on Google. When you optimize your content for voice search, think about how your audience would ask questions about the services and products you offer, rather than targeting general, short keywords. My advice is to focus on the questions relevant to your offer.
2. Optimize your business contact details
Around $10.3 billion is lost each year just because these coordinates are missing or inaccurate (source: Venturebeat ). t is essential to keep your information about your company up to date and make it visible: surname, first name, address. My advice: Be sure to provide your users with the correct information, especially on your website and Google My Business listing.
Voice search still has a bright future ahead of it. Better still, it is undoubtedly the end taking shape more and more. Indeed, more and more individuals are dependent on this technology and are accustomed to using it. If the majority use remains to type its requests on a computer, it is evident that the voice commands are incomplete evolution. It’s a safe bet that using a computer by voice will be much easier and more natural than today in the years to come. It is, therefore, likely that voice searches will take a giant leap
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